Underpromise, but overdeliver. How many times have you heard this statement in the online business circles lately? You can almost call it one of the biggest cliches in web ecommerce 2.0 today!
But here's the deal: merchants and customers can't live without this cliche. The bigger the surprise, the better. In fact, it is outstanding for an online merchant to exceed his customers' expectations by "underpromising, and overdelivering".
One perfect example is when you ship products ahead of expected receiving date. This will astonish your customer and immediately give you positive feedbacks. Success in web ecommerce does require you to still stick to tradition sometimes. You can also make this trick work to your advantage if you are a merchant who sells digital or downloadable products.
In this web ecommerce era, everyone lives by the power of a mouse click. Therefore if you are selling digital files (software) online, try your best to give your customers access to the full version as soon as they have purchased. Their satisfaction will always reflect on your sales.
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