Another possibility in ecommerce and small business is partnership through affiliate marketing. This gives opportunity to merchants who have only as little capital as a "personal blog" to earn money through promotion of relevant products. Google Adsense is famous for this democratic money making scheme.
Advertising has been the backbone of most existing businesses today. Ecommerce and small business owners pay for web space, bandwidth, design, maintenance costs, and other facilities and resources in order to give their products and services good exposure online. At the same time, they can also affiliate with other merchants who also sell relevant products and advertise them on their site for x amount of revenue.
Many merchants have made good money on affiliate marketing. If you are an ecommerce and small business entrepreneur, this is just one of the many avenues you can take. You either become a merchant who offers the affiliate program or the affiliate marketer itself.
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