eBay is just huge. When you think of the amount of labor put in the site to make it the ultimate buying and selling portal in the web today, it is almost impossible to replicate its success. Ecommerce and small business owners register, advertise, trade, and communicate with customers for almost nothing. I've known a few who actually make good money off trading on eBay. And I'm talking about merchandise that aren't the easiest in the world to find such as shells, coins, and rare jewelry, and yes even pinball machines.
I'd think the major advantage for ecommerce and small business members in eBay trading is the ability to find items with only a few clicks and having access to the right tools to help them sell. For example, features such as accounting assistant, promotional tools, sales reports, etc. are provided as a member. For buyers, resources such as product reviews, guides, and lists of categorized items are indispensable.
eBay is second to Amazon.com on the list of top 50 ecommerce sites that people voted for. Although it is the epitome of the online flea market today, many ecommerce and small business owners still look for options such as joining merchant malls or building their own ecommerce site. This is because they can customize everything and even create a shopping cart suited for their store better than what they use in eBay.
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