Should You Write Perfect Web Copy All the Time?

Should you write perfect web copy all the time?

Pffffft. I know some of you may laugh thinking how ridiculous this question is. We already know that bad web copy is a huge turn off. But did you also know you can take advantage of a few misspellings in your ecommerce web site to catch the "eye" of the search engines?

When you write web copy, you try to make it sound as natural and as convincing (if it's a sales copy) as possible to your visitors. Your goal is to convert them into buyers. If you're familiar with how people use the Internet to buy, or browse from one ecommerce web site to another, you will know that a lot of them make mistakes in spelling when searching for products online. This is something you can take advantage of.

A perfect web copy is spic and span. It's grammatically correct, it has natural flow of words, it's creative, and it's run on spell checker. But smarter ecommerce web site owners know that a little twist on word spelling and synonyms of their highly searched products which Internet users tend to overlook can mean a huge difference in potential sales.

ECOMMERCE SOLUTION 13 - 4 Essential People for Ecommerce Success

Selling online is never entirely a game of chance. Many merchants have been groping in the dark because they know so little how ecommerce works. They set up their store before they actually know what to put in it. Worse, they make their ecommerce web sites flashy and colorful as a way to attract online buyers.

Now, there's nothing wrong with a good ecommerce web site design. But before you hire your well-paid web designer, hire an SEO expert first! I've seen so many highly interesting and quality ecommerce sites languishing on the bottom of the pile. The search engines do not reach them, and if they do, they cannot be found on the first pages of search results.

If this is your problem, then you have made ecommerce web site design your enemy, not your friend.

The SEO seminar in Asia I attended back in October 2007 taught me a lot about the relationship of the web site designer, programmer, content writer, and webmaster. These four people are essential in making your online business a big success. A webmaster directs all marketing efforts and overall ecommerce set up, a programmer sets up the site according to SEO instructions, a content writer makes sure all text are search engine friendly, and a web designer works on the ecommerce web site design's goals to make the store an exciting place to shop and visit.

If you have these key people to help you build your online store, then you're not taking chances. You know you're likely to succeed.

ECOMMERCE WEB SITE DESIGN TIP 3 - SEO WWWHATT?

People who have browsed the web long enough will attest to the fact that most of the websites appearing on Google search engine's top results page pretty much aren't heavy on the design department. In fact, most of them are simple web pages that have nothing but text on it. If this is the case, why do merchants have to spend so much on ecommerce web design?

Well, to attract more visitors of course. These days, with more and more people being glued to the "interactive tube", an engaging website design is one step to being ahead of the ecommerce merchant crowd. A plus is knowing an attractive ecommerce web design concept merging with good SEO techniques.

So if search engines crawl no-frills websites better than elaborately primped ones, why bother with ecommerce web design? The latter is still necessary to show that you are a professional dotcom business who is concerned about enhancing your customers' shopping experience. Simplicity of design, on the other hand, will favor promotion and more visibility of your site. Think of how awesome the results will be if you strike a good balance between the two.

ECOMMERCE WEB SITE DESIGN TIP 1 - Watch out for your designer's promises
ECOMMERCE WEB SITE DESIGN TIP 2 - Content is the Meat and Potatoes

Top 50 E-Commerce Stores - Like 'em or Lump 'em!

Now what could be more enlightening than coming up with a list of top 50 e-commerce merchant stores today? I must agree that they're making gargantuan profit, but there's a lot that the common eyes can't see. Curious about our analysis? Check out the list and we'll let you know what we think!

1. Amazon.com
2. e-Bay.com
3. Wal-Mart.com
4. BestBuy.com
5. JCPenney.com
6. Target.com
7. Kohls.com
8. Overstock.com
9. Google.com
10. Sears.com
11. OldNavy.com
12. CircuitCity.com
13. LandsEnd.com
14. LLBean.com
15. QVC.com
16. Yahoo.com
17. Blair.com
18. Macys.com
19. LaneBryant.com
20. HomeDepot.com
21. VictoriasSecret.com
22. Chadwicks.com
23. AE.com/American Eagle
24. Haband.com
25. ColdwaterCreek.com
26. Gap.com
27. Lowes.com
28. EddieBauer.com
29. Newport-News.com
3o. Costco.com
31. Newegg.com
32. TigerDirect.com
33. HSN. com
34. Buy.com
35. Zappos.com
36. Roamans.com
37. SmartBargains.com
38. AOL.com
39. MSN.com
40. WomanWithin.com
41. Cabelas.com
42. EastBay.com
43. SierraTradingPost.com
44. Kmart.com
45. KingSizeDirect.com
46. Forever21.com
47. Dell.com
48. SamsClub.com
49. CasualMale.com
50. FashionBug.com