Renting DVDs via Ecommerce Store - Who's Counting the Catalog?

WHO IS YOUR TARGET MARKET?

Despite varying opinions that going to the movie theaters is better than renting DVDs through an ecommerce store, or downloading movies on the TiVo or mobile devices, online movie rental has a big market to exploit. People from anywhere in the world love to watch movies now more than ever.

WHEN SHOULD YOU SELL?

There's no right or wrong occasion to sell. It's safe to say though that you should market aggressively during the season of the year when people would rather stay indoors than plow through the snow and mud to see a comedy flick.

WHERE DO YOU SELL?

Although movie rental ecommerce stores such as Blockbuster.com as scattered all over the U.S. and can ship DVDs almost at any state, a lot of online DVD rentals still don't have their own warehouses but merely dropship from a major distributor. Does it matter? The point is to provide customer convenience as part of the business concept.

WHAT IS YOUR UNIQUE ECOMMERCE SOLUTION?

Expand your DVD catalog. I am still disappointed, from a consumer point of view, that although ecommerce stores such as Blockbuster.com ship DVD titles pretty efficiently and handle exchanges well, I still have to look elsewhere for other titles I cannot find in their catalog.