Selling online is never entirely a game of chance. Many merchants have been groping in the dark because they know so little how ecommerce works. They set up their store before they actually know what to put in it. Worse, they make their ecommerce web sites flashy and colorful as a way to attract online buyers.
Now, there's nothing wrong with a good ecommerce web site design. But before you hire your well-paid web designer, hire an SEO expert first! I've seen so many highly interesting and quality ecommerce sites languishing on the bottom of the pile. The search engines do not reach them, and if they do, they cannot be found on the first pages of search results.
If this is your problem, then you have made ecommerce web site design your enemy, not your friend.
The SEO seminar in Asia I attended back in October 2007 taught me a lot about the relationship of the web site designer, programmer, content writer, and webmaster. These four people are essential in making your online business a big success. A webmaster directs all marketing efforts and overall ecommerce set up, a programmer sets up the site according to SEO instructions, a content writer makes sure all text are search engine friendly, and a web designer works on the ecommerce web site design's goals to make the store an exciting place to shop and visit.
If you have these key people to help you build your online store, then you're not taking chances. You know you're likely to succeed.
1 comment:
Awesome blog. I enjoyed reading your articles. This is truly a great read for me.
Hire Magento Developer
Post a Comment