A lot of people are not aware that they can take advantage of the Internet to learn more about certain exotic, international, indie, or otherwise "rare" films they have always wanted to watch. Decades ago, it is almost impossible to get a hold of these movies. There are way more restrictions to what people can watch.
Decades ago also, moviemakers cannot reach their audience as much. A lot of movies simply go to the back archives because they are not allowed to be advertised on various forms of media. If they are, they cannot be watched by certain groups of audience such as minors or people who live in geographically restricted places.
Today, however, web ecommerce has changed the face of movie making and movie selling.
Movie producers know better than to take for granted all the possibilities that web ecommerce advertising can bring. Online, they can reach their target audience. Online, they can reach a "way bigger and more highly targeted audience". They can even encourage non-movie watchers to buy relevant items such as souvenirs, apparel, ringtones, or e-books.
With the help of social networking platforms such as blogs and forums, movie makers can promote films further. Viral marketing is a highly effective technique they can use.
And if finally, they are still not satiated with their web ecommerce marketing efforts, guess what -- they can do it the Second Life way. Film-based MMORPGs and action-packed online video games are the way to go.
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